Many people have suggested that I write a book about my customer-funded philosophies. John Mullins beat me to the punch (and did a much better job than I would have). As a professor at the London School of Business he has had the opportunity to study a ton of customer-funded businesses and identified five different models for how they did it. The Customer-Funded Business: Start, Finance, or Grow Your Company with Your Customers’ Cash
In the above interview I did with John, he talks about the advantages of having a customer-funded business as well as model examples of those who have succeeded in creating $100 million+ self-funded companies.
*Sorry for the poor video quality. This was my first video interview and I apparently didn’t have the “high quality video” button checked.